Don’t Chase Financial Freedom with Misery

In recent years, the concept of FIRE (Financial Independence, Retire Early) has gained massive popularity. The idea of breaking free from the 9-to-5 grind and living life on your own terms is inspiring, and rightly so. We believe that the pursuit of financial freedom is a goal worth striving for.

However, somewhere along the way, the pursuit of FIRE has turned into a race.

I came across a story of a Japanese individual who pushed himself to extreme levels of frugality to achieve financial freedom by age 45. But once he reached his goal, he realized that the emotional and social cost was too high. He found himself financially free but emotionally exhausted and disconnected from the life he had envisioned.

Why Financial Freedom by extreme speed is not worth it

Financial Freedom is a Positive Milestone.

Financial freedom is meant to be a positive milestone. It’s supposed to be exciting, liberating, and full of life. The journey towards it should carry that same positive energy — filled with joyful actions, not misery.

It’s important to balance enjoying life today while also saving and investing for your future

Many people get so obsessed with “getting there fast” that they forget to align their current life with the future they imagine. The result? When they reach their FIRE number, it feels like they’re stepping into a completely unfamiliar world.

FIRE should not be a destination that feels alien. It should be a natural, seamless transition into a life you’ve already been living in small doses.

Don’t over compromise on your life today for “fast FIRE”

Imagine someone trying to lose 20 kg in just 2-3 months. It might sound impressive, but health experts will tell you it’s neither sustainable nor healthy.

Similarly, rushing towards financial independence through extreme cost-cutting, deprivation, or “hacks” often leads to burnout, emotional fatigue, and regret.
The FIRE journey isn’t just about numbers; it’s about the quality of the journey itself.

An overly aggressive approach might get you to your “number” quickly, but it often comes at the expense of relationships, mental peace, and sometimes even your sense of purpose.

There’s always a sweet spot — a pace that challenges you but also respects your well-being. For most individuals with normal incomes and lifestyles, a realistic target for financial freedom is somewhere around the age of 48-52.

  • Not too early, because achieving FIRE extremely young requires extraordinary sacrifices.

  • Not too late, because waiting until traditional retirement age defeats the essence of FIRE.

It’s essential to remember that:

  • You aim for a fit body, not reckless weight loss.
  • You nurture quality relationships, not hurried connections.
  • You build a healthy investment journey, not chase overnight returns.

FIRE works the same way.

We’ve written a detailed article explaining 7 reasons why financial freedom is crucial in today’s world.

Jagoinvestor: Your Partner in the FIRE Journey

At Jagoinvestor, our core mission is to empower individuals to achieve financial freedom well before the traditional retirement age. We help them stay on track and reach their FIRE goals with clarity and confidence.

We specialize in supporting our clients with the right frameworks, investment paths, and disciplined approaches to ensure their FIRE journey is sustainable, meaningful, and aligned with their personal aspirations.

We believe in building a strong foundation that allows you to reach financial freedom in a way that feels natural, fulfilling, and life-enhancing.

If this resonates with you, you can apply for our wealth creation services, and we’ll be happy to have a conversation and explore how we can help you achieve your financial freedom mission.

The Trap of Illiquid Wealth

Many people unknowingly fall into a wealth trap that looks like success—but feels like suffocation.

They keep investing in places where their money gets stuck—real estate that can’t be sold easily, long-term instruments with rigid lock-ins, complicated schemes that block access during emergencies, or businesses where money is tied up indefinitely.

On paper, it feels like they’re building wealth. Technically, they are—but it’s rigid wealth.

It looks great in numbers, but in reality, it feels like a cage.

Their net worth grows, but they still feel anxious. Their portfolio shows high value, but they feel trapped—unable to use that wealth freely.

Why do people fall into this trap?

The reasons are simple but dangerous. Fear of missing out on “big returns,” the illusion that long-term lock-ins automatically mean discipline, social pressure because everyone around them is doing the same, and the deep belief that real wealth must always be in hard-to-touch assets.

But here’s the harsh truth most people avoid: Wealth that cannot move with you, cannot protect you.

That’s why many investors, despite having sizable portfolios, constantly feel uneasy. They feel anxious despite being “wealthy,” restless despite their long-term plans, and powerless despite appearing successful. They have no financial agility. Their money may be growing, but their freedom is shrinking.

Many realize too late—“In an emergency, I can’t even access my own money.”

And here’s something worth remembering—if your wealth is growing but it’s not bringing you peace or calm, that wealth has far less use than you think.

The deeper truth is simple: Wealth isn’t just about growth—it’s also about accessibility.

Liquidity isn’t boring; it’s power. Wealth that doesn’t let you sleep peacefully isn’t wealth—it’s just numbers on a screen.

What do you think on this ?

Create your Wealth with Jagoinvestor Team

If you’re serious about transforming your financial life and avoiding these costly mistakes, the Jagoinvestor Team is here to guide you. We’ve helped thousands build meaningful wealth with clarity, discipline, and a proven roadmap. If you’re ready for real progress — not just information — join hands with us. Fill up this form and let’s start your wealth journey the right way, with the right support

Top 10 reasons why your income is not rising at workplace?

One of the most important factors of having a good financial life is a good and rising income. To create wealth, you need to constantly invest money and grow it over the years — but that journey begins with a solid income that keeps increasing meaningfully.

However, many of the people we work with often share their frustration: despite working hard and staying committed to their job, their income remains stagnant, and raises are uncertain.

Most people wonder why this happens. While external reasons — like company performance or market conditions — do play a role, in our experience, the bigger reason is internal: mindset, habits, and personal choices that silently block income growth.

I asked 340 of our clients and community members

That’s when I decided to dive deeper and use the community wisdom to find out what most people think.

Why don’t people see a sharp rise in their income over time? I’m not talking about the standard 5–6% annual increment — I’m referring to those powerful 15–25% jumps that change your financial trajectory and speed up wealth creation.

So we ran a poll among our clients and network. The responses were insightful — and eye-opening.

Why incomes dont rise .. top reasons

Let me walk you through the real reasons why income doesn’t rise as much as it could.

1. They stop learning and upgrading their skills (57%)

This was the top reason why most people don’t see a meaningful increase in their income over time.

The world is evolving rapidly, yet many professionals stop learning once they settle into a job. They get into comfort zone and life gets complicated. They either are so consumed with life or they are not able to see the vision of where the company and sector is headed.

What made them valuable 3 years ago may now be basic or obsolete. Continuous skill upgrades — especially in tech, tools, and strategy — are essential to stay relevant and command higher pay. This is mostly true for IT field

2. They fear change and avoid new challenges (15%)

Around 15% of respondents felt that fear of change and discomfort with challenges is a major reason for income stagnation.

Career growth requires courage — the willingness to take on unfamiliar roles, lead new initiatives, relocate if needed, or even change jobs. But many professionals prefer the comfort of routine over the uncertainty that comes with growth opportunities. Not everyone embraces challenging tasks that push their intelligence and problem-solving ability.

Unfortunately, this fear often stalls progress and limits income growth. In most cases, people are paid in proportion to the initiatives they take, the risks they handle, and the results they deliver — not just the years they spend in a role.

3. They stay too long in one role or company (14%)

This is something we hear often during our annual reviews with clients. Many professionals stay in the same role or company for years, believing that loyalty will pay off or that staying put is the better path for compounding. While that sounds good in theory, the harsh reality is different.

Most companies don’t offer substantial hikes to existing employees, no matter how consistent or loyal they’ve been. Ironically, the same person — if hired externally — would often receive a significantly higher package. Staying in the same role too long without new responsibilities or promotions frequently results in being underpaid relative to market value.

Strategic job changes or internal role transitions are often necessary to reset and accelerate your income trajectory.

4. They don’t take initiative or go beyond basic job duties (13%)

One major reason many people don’t get significant salary hikes is that they operate strictly within the boundaries of their job description. They complete tasks as assigned — and while that’s appreciated, it’s rarely enough to justify a big raise.

As an employer myself, I’ve noticed that some employees do their job well, but they never think beyond what’s explicitly mentioned. They wait to be told, rather than sensing what needs to be done. But then there are others — a rare few — who operate like owners. They hear what’s unspoken, anticipate needs, and take charge like entrepreneurs within the system.

That level of ownership and initiative is what truly stands out. These are the people who unlock faster career growth — because companies reward those who think like leaders, not just doers.

Now lets look at some more reasons which got less than 10% votes and were not the top most reasons majority felt.

5. They believe hard work alone will get noticed 

Hard work is important, but visibility matters too. Simply being reliable or clocking long hours won’t automatically lead to raises. Strategic contributions, aligned with business goals, and making them visible to the right people is what drives real income growth.

6. They waste time on low-value tasks that don’t impact growth

Being busy isn’t the same as being valuable. Many professionals fill their days with tasks that don’t move the business forward. Focusing on high-impact, strategic work is what separates average performers from high earners.

7. They avoid asking for a raise or promotion

Some employees assume management will notice their efforts and reward them. But in reality, raises often go to those who confidently advocate for themselves. Not asking is one of the simplest reasons people stay underpaid.

8. They have poor communication skills

No matter how skilled you are, if you can’t communicate clearly, influence others, or present ideas effectively, your leadership potential is hidden. Strong communication often unlocks bigger roles — and higher pay.

9. They don’t build internal relationships or network

Career growth isn’t just about what you know — it’s also about who knows you. Building relationships within your company helps with visibility, collaboration, and getting pulled into high-impact projects. Being invisible is a slow road to growth.

10. They don’t track or showcase their achievements

Many professionals do good work but never document or present it. Without showcasing results, managers may underestimate your contribution. Keeping track of your wins and communicating them is crucial for justifying a significant raise.

Don’t Let Your Income Plateau

Your income is one of the biggest drivers of wealth creation — especially in the first 10–15 years of your working life. Most people focus heavily on budgeting and saving, but overlook the single most powerful lever they have: increasing their earning potential.

If you’re serious about building wealth, reaching financial independence, or simply improving your quality of life — then you must treat career growth and income acceleration as non-negotiable.

Use this list as a mirror. Identify what’s holding you back. And most importantly — act on it.

Because while compounding works on your investments, it works even faster on your income — if you put in the effort.

Create your Wealth with Jagoinvestor Team

If you’re serious about transforming your financial life and avoiding these costly mistakes, the Jagoinvestor Team is here to guide you. We’ve helped thousands build meaningful wealth with clarity, discipline, and a proven roadmap. If you’re ready for real progress — not just information — join hands with us. Fill up this form and let’s start your wealth journey the right way, with the right support

Present Bias Trap – Why Some People Never Build Wealth (part 2)

Why do smart people make dumb financial choices?

I sometimes wonder why people can’t foresee how their financial future will look?

  • Don’t people know that there will be a day when the paycheck will stop?
  • Don’t they realize that one day they might become obsolete, physically or professionally?
  • That their health will decline? That emergencies will arise?
  • Cant they see that they need to have wealth at age 60 to survive the rest of their life?

And don’t they see that inflation is real — silently eroding their purchasing power year after year?

Don’t they see?

But the answer, sadly, is NO.

People can’t see far enough.

After years of working with thousands of clients, observing their behavior and decision-making patterns, I’ve come to a stark realization:

Most people operate with a short-term mindset.

The reality is that most people don’t operate with a long term mindset!

  • They live year-to-year.
  • Salary-to-salary.
  • Milestone-to-milestone.

Yes, deep down they have a vague idea of what the future holds, but their actions rarely reflect that understanding

And it’s this inability to think beyond the immediate that is slowly creating a retirement time bomb in India.

Millions of people will hit age 60 without a meaningful corpus. No financial cushion. No peace of mind. Just dependence — either on their children, or on a broken government system, or on hope.

Today, I want to talk on 4 mistakes which people need to correct in their life to move forward and create a better financial future.

Mistake #1 : Instant gratification

The desire to feel good now, even at the cost of the future is called Instant Gratification. This is the root cause of why most people have bad financial lives.

instant gratification.. focusing on short term pleasure

Their focus is so much on making their NOW better and amazing that they fail to see if its impacting their future badly.

  • Have you seen people blindly buy useless insurance policies just to “save tax” for the current year — without even understanding how that product helps them in the long run
  • Swiping your credit card for things you desire but can’t afford, then paying just the minimum due to “survive the month in peace” — it feels like a quick fix today, but all you’re doing is piling up interest and penalties, silently pushing yourself deeper into a future debt trap.
  • Or those who register property at a lower value (by paying part of it in cash) to reduce registration charges now, only to realize years later that they’ll face huge capital gains tax — because on paper, their profit appears much higher?
  • Then there are those who postpone buying health insurance in their 30s thinking they’re fit, only to be denied coverage later or hit with a massive hospital bill they have to pay out of pocket.
  • And perhaps the most common — people who don’t save enough in their early years, thinking they’ll “start later,” and then find themselves in their mid-40s or 50s, stressed and anxious, wondering how will I ever retire?

Instant gratification is tempting. But the cost is silent, invisible, and irreversible.

If you want to build wealth, you need to master the art of delayed gratification — the skill of saying no today so that you can say yes to something far bigger, later.

Mistake #2: Blindly Extrapolating the Present

One of the most dangerous financial habits is assuming that the current good times will simply continue forever — as if life follows a straight line upward.

People confuse a short-term win with a long-term pattern. They anchor their future on recent success without factoring in uncertainty, volatility, or change. And this isn’t optimism — it’s delusion dressed up as confidence.

How the future turns out compared to what we assume

Your brain is wired to prioritize the present—what’s working now feels like what will always work

I often hear things like:

  • “I’ve never had a health emergency — I don’t think I need health insurance yet.”
  • “I just got a big salary hike — I’ll buy a luxury car on EMI”, assuming that the income will keep growing like this forever.
  • “My crypto investments doubled in the last two years, so I’m going to pull all my money out of mutual funds and put everything into crypto”

But here’s the truth: just because something worked this year doesn’t mean it will work next year. Growth is never linear, and neither are careers, stock markets, or life itself.

That said, taking risks based on careful analysis and a clear understanding of potential outcomes is a different story. Calculated risks can pay off and are part of smart wealth-building.

The problem is blind extrapolation — making big moves based only on short-term results or hope, without contingency plans or room for error.

When you assume that today’s highs are tomorrow’s norms, you stop planning for risk, stop saving conservatively, and stop preparing for the possibility that things might slow down, plateau — or even reverse.

Good phases are not guarantees — they’re opportunities. Use them to build buffers, not fantasies.

Mistake #3 : Overconfidence of Future Income

One of the most subtle — yet dangerous mistakes people make is over-relying on their future income. They assume that salaries will always rise, bonuses will keep coming, and promotions will be predictable. This assumption gives them hope — a comforting illusion that even if they’re not saving enough today, their future self will somehow fix it all.

  • “I’ll start saving more once I hit the income of 25 lakhs per annum.”
  • “My next bonus will take care of my credit card outstanding debt.”
  • “I’ll buy that house now, and manage the EMI easily when my salary increases.”

I won’t say you shouldn’t be optimistic, but if you’ve had a history of financial struggles, these aren’t plans — they’re financial fantasies

The problem? Life doesn’t always go as expected.

Career growth is not guaranteed. Industries evolve, companies downsize, and roles become obsolete. The high performer of today can become irrelevant tomorrow if they stop learning or the economy shifts. A promising startup job may vanish. A high-flying role may suddenly come with burnout or health issues.

Health issues can derail careers. Accidents, mental health struggles, or chronic conditions can force people to slow down — or stop altogether.

You must learn to expect ugly surprises in life. Shit happens!

Based on thousands of client experiences, I can confidently say I’ve seen several cases… where mid-career professionals had to take long breaks or even quit because of personal or family health crises. After a point, a great career can stagnate and there may be less to no growth in salaries. There may be constant medical expenses which can eat out all the bonuses and salary rise.
Family responsibilities grow. Elderly parents may need support, children’s education costs may skyrocket, or a single income may suddenly have to support two generations.

In real life, your expenses rise faster than your income. But most people build their lifestyle on optimistic assumptions about raises, appraisals, and windfalls. They increase spending the moment income rises — and plan long-term liabilities like loans based on best-case salary scenarios.

This mindset creates a dangerous feedback loop:

  • You don’t save enough now because you believe the future will take care of itself.
  • But when the future arrives, it’s messier, costlier, and more uncertain than expected.
  • And because you didn’t prepare, your future self is left scrambling — without buffers, without options.

Overconfidence in future income is a form of financial procrastination. It gives you a false sense of control, while quietly eroding your real control over your future.

The solution?

Plan for your future based on realistic assumptions — not wishful thinking. Build your lifestyle based on your current income, not projected growth. And treat any income jump or bonus as an opportunity to accelerate your goals, not inflate your lifestyle.

True financial freedom comes not from earning more — but from using what you earn wisely, intentionally, and with foresight.

Mistake #4 : Myth of “Plenty of Time”

When we’re young — say, 25 years old and just starting our careers — retirement feels like a distant, almost imaginary event. Bursting with energy and optimism, you feel like time stretches endlessly before you.

There are so many more exciting priorities: romance, adventure, spontaneous trips with friends, and all the first tastes of true independence. You’re finally free—earning your own money, making your own choices, living life on your terms.

A person regretting for the lost time in his life where he didnt save enough for his financial future

Why worry about some far-off future when there’s so much to experience right now?

We tell ourselves, “I have so much time ahead to plan, save, and do what’s necessary.”

But if you ask most people in their 40s, they’ll laugh at that 25-year-old’s confidence. By then, they’ve experienced how fast time really flies, and how life throws challenges and complexities that demand constant attention. Managing a career, family, health, and unforeseen events eats up years quickly.

The biggest regret many people in their 50s share is that they started “late.” They always thought they’d get to important financial and personal goals “later.” Without setting firm deadlines, the future keeps moving away: at 25 you say later, at 28 later, at 30 maybe at 35, at 35 you’re busy with kids and work, and at 40 you realize you’re only halfway — but the clock keeps ticking. By the time you hit your 50s, you realize you’re already behind.

This myth of having “plenty of time” is another trap of present bias. It leads to procrastination and underestimating the power of compounding—whether in investments, health, or relationships. It’s easy to defer important actions when you believe you have infinite tomorrows, but time waits for no one.

Understanding that time is limited—and acting early and deliberately—is one of the most critical steps toward building lasting wealth and a fulfilling life.

What’s the way out?

When you are young, you just have to make a small start — and then build on it.

Even saving 5–10% of your income is enough to begin with. If you earn ₹50,000, start a SIP of ₹5,000. Then slowly increase it to ₹7,500 and ₹10,000 over the next 2–3 years. What matters most is not how much you start with, but that you start early and stay consistent. That’s how wealth — and peace of mind — is built.

Final Thoughts: Build Meaningful Wealth, Not Just a Number

If you’ve read this far, take a moment to reflect on the four mistakes we discussed above.

Each of them — instant gratification, blind extrapolation, overconfidence in future income, and the myth of plenty of time — quietly eats away at your potential to build lasting wealth.

These aren’t just financial missteps. They are mental frameworks that stop people from creating the life they truly want.

But the goal is not just to get rich.

The goal is not to win some imaginary race and wake up one day with money in the bank — but bad health, broken relationships, and a deep sense of emptiness.

Create your Wealth with Jagoinvestor Team

If you’re serious about transforming your financial life and avoiding these costly mistakes, the Jagoinvestor Team is here to guide you. We’ve helped thousands build meaningful wealth with clarity, discipline, and a proven roadmap. If you’re ready for real progress — not just information — join hands with us. Fill up this form and let’s start your wealth journey the right way, with the right support

Wealth is not the end. It’s the enabler. It’s the tool that gives you freedom, options and security.

It’s what allows you to take care of your loved ones, enjoy life on your terms, and age with dignity — not dependence.

So yes, fix your mistakes. Start taking your financial future seriously. Create systems that help you grow your money with discipline and clarity. But don’t lose your soul in the process.

Casualness Trap – Why Some People Never Build Wealth (part 1)

Meet Rahul: 35 years old, ₹1.2 lakh monthly salary, ₹3 lakh in credit card debt, ₹16 lakh personal loan, and zero assets. From the outside, he’s the picture of middle-class success – nice apartment, latest smartphone, weekend brunches. But peel back the Instagram filter, and you’ll find a financial time bomb ticking. I am sure if you’re honest with yourself, maybe a part of Rahul’s story sounds familiar to you or someone you know personally.

This isn’t an exception – it’s the dangerous norm for millions of urban Indians today. The scariest part? They don’t even realize they’re drowning.

Most people blame external factors—low income, bad luck, or family pressures—for not building wealth. But more often, the real reason is silent and dangerous: a casual, indifferent attitude toward money.

I call it the Casualness Trap.

Are you too casual in your financial life?

It took me nearly ten years to realize this after working with thousands of clients and hundreds of our workshop participants

People who are casual about their finances usually show the same attitude in other areas of life. They often run late, make promises they don’t keep, and carry a certain “chalta hai” mindset—the belief that things will somehow sort themselves out.

How Delaying Decisions Can Derail Your Wealth

This isn’t about people being reckless or intentionally careless. It’s about the small ways we let important things slide, the way we avoid looking at the uncomfortable truths, and how we push big decisions to the future because they feel overwhelming today.

When it comes to money, this casualness shows up in phrases we’ve all heard—or even said ourselves.

  • “I’ll start saving once my salary goes up.”
  • “I don’t need to track my spending; I have a rough idea.”
  • “I’m still young; I’ll think about investing later.”
  • “Life is for living—I’ll enjoy now and figure things out down the road.”

These don’t sound like financial sins. They sound…normal. Relatable. Even harmless.

But that’s exactly what makes this trap so dangerous. It’s not rooted in bad intentions—it’s rooted in delay, in inertia, in living on autopilot. And wealth doesn’t get built on autopilot. It’s built when you act with intention. And when that intention is missing, every year that goes by becomes a missed opportunity.

Often, this mindset isn’t entirely your fault—it’s inherited. Many of us grow up in households where money isn’t discussed openly, planning isn’t prioritized, and financial decisions are driven by emotion or urgency, not strategy. If your parents lived paycheck to paycheck, avoided risk, or treated money as a taboo topic, it’s likely you absorbed some of that thinking. Without even realizing it, their casual approach becomes your default setting—until you choose to break the pattern.

Why the Casualness Trap Destroys Your Future

Casualness feels safe in the moment. You avoid tough conversations with yourself. You don’t have to confront how little you’re saving or how unstructured your finances really are. But life, as we all know, has a way of shaking you up when you least expect it.

  • Maybe you lose your job.
  • Maybe someone in your family needs sudden medical care.
  • Maybe an unexpected bill lands on your lap.

And that’s when the cracks show.

There’s no emergency fund to dip into. No investments to fall back on. No plan to help you through.

So what happens?

You swipe the credit card, take a personal loan, maybe even borrow from friends and family. And just like that, stress multiplies, pressure builds, and financial anxiety becomes part of your daily life.

What makes this worse is that these situations aren’t rare. They happen all the time—to millions of people. And if you’re caught off guard, it’s not just your money that suffers—it’s your confidence, your peace of mind, and sometimes even your relationships.

But the biggest loss? Time.

Time that could have been used to build. To grow. To compound.

Because once compounding is off the table, catching up becomes 10X times harder.

You Start to Feel Lost, Behind, and Defeated

This trap doesn’t just affect your wallet—it affects your identity. Deep down, people stuck in this loop begin to feel like they’re failing at life. Like they’re the only ones not getting ahead. That creeping feeling of being left behind by your peers—despite working just as hard—starts to take root. And soon, you start losing faith in your ability to change your situation.

In our 25 questions financial health checkup, we ask people how do they feel about their money matters and around 1 out of 5 people said they feel “Left Out Compared to Others” .. That’s such a heavy feeling!.

How people feel about their financial matters

But here’s the truth: it’s not too late. Not if you choose to act.

The first step is recognizing this pattern. The second is having the courage to break it.

Why Good-Income Alone is not enough

A lot of educated, urban professionals fall into the trap of thinking they’re “doing fine” just because their salary is increasing. But wealth isn’t about how much you earn—it’s about how much you keep, how wisely you invest, and how patiently you let it grow.

Without budgeting, without protection (like insurance), without long-term planning, you’re just burning fuel without direction. Income rises, but so do expenses. And you remain financially vulnerable, just at a higher lifestyle level.

The Emotional Cost of Casualness

Many people think of finance as a cold, logical area of life. But let me tell you—it’s deeply emotional. Living paycheck to paycheck, dreading the 1st of the month, avoiding bank statements, worrying about every expense—these experiences leave scars.

The regret of not starting earlier, the shame of not knowing where your money went, the fear of financial instability—they’re real. And they’re painful.

The Casualness Trap may feel harmless at first, but its consequences are far-reaching and long-lasting. It’s easy to ignore today’s financial decisions, thinking they can wait for tomorrow, but tomorrow is never promised. The good news is, it’s never too late to break free from this pattern. By becoming intentional about your money—starting today—you can turn the tide.

It’s not about earning more, but about doing more with what you have. The key is making conscious, proactive choices that build the foundation for a secure, prosperous future. So, stop letting “later” dictate your life and take charge of your financial future now. Your time—and your wealth—are far too precious to waste.

Wealth isn’t built by grand gestures—but by killing the ‘Chalta hai’ voice in your head, one intentional choice at a time.

If this piece struck a chord, maybe it’s time to stop delaying and start deciding. For some, DIY works. For others, expert guidance brings clarity and speed. If you’re in the second group, we’ve helped thousands like you build systems that stick. Do fill up this form and lets Talk!

7 Key Reasons to Achieve Financial Freedom by 45

Financial stress is at an all-time high in India, and this is evident from the increasing popularity of terms like FIRE (Financial Independence, Retire Early). People are worried about their financial security and are struggling to save as much as they should.

Retirement used to be the big goal that everyone aimed for, but today that has shifted. The focus is now on achieving financial freedom, or FIRE, as it’s commonly known.

Reasons to Achieve Financial Freedom by 45

7 Key Reasons to Achieve Financial Freedom by 45

In this article, I want to explain why achieving financial freedom as early as possible should be your top priority, especially if you’re just starting your career. It’s not just a nice-to-have goal; it’s a necessity in today’s world. Here are 7 powerful reasons why FIRE is something you need to work towards right now.

Reason #1 : Job Security is a Myth After 45

One of the main reasons to aim for financial independence by the age of 45 is the fast-changing job market. The idea of “job security” is becoming outdated, especially with the rise of artificial intelligence (AI), automation, and companies leaning towards younger, tech-savvy workers. By the time you reach your mid-40s, your career path can start to feel unpredictable—this is already happening in sectors like IT and BPO/KPO.

I just came back from a two-day session in Delhi, where a researcher from Gavekal Research shared some startling insights. He mentioned that one of the key figures he spoke to predicted that in the next 5-6 years, there would be no jobs left in the BPO/KPO sector in India. While this may sound extreme, it’s a strong reminder that major changes are on the horizon.

Companies today are increasingly looking for employees who are flexible and skilled in new technologies. As AI continues to disrupt industries worldwide, older workers who haven’t kept pace with these changes might find themselves displaced or forced into uncertain career transitions. Job security, especially after 45, is no longer something you can rely on—this is why financial independence is more important than ever.

With AI making huge strides, it’s clear that repetitive jobs with no creative input are at risk of being replaced in the coming years.

Reason #2 : Family Responsibilities Peak After 40

As you hit your 40s, family responsibilities often become more demanding. Between your children’s education, the rising cost of living in major cities, and the increasing desire for luxuries, it can feel like your entire life revolves around finances. If you live in a metropolitan area, school fees and daily expenses can pile up so quickly that you might start feeling like an ATM machine rather than a person.

On top of that, parental responsibilities grow as your parents age and require more healthcare. Many families find it tough to balance the financial needs of both children and aging parents. Without preparation, these dual pressures can quickly overwhelm your finances. This is where achieving financial independence by 45 or 50 can make a real difference. It provides the peace of mind that your family’s needs—both educational and healthcare-related—are covered without sacrificing your own financial stability.

Reason #3 : Midlife Crisis Becomes Easier to Navigate with Wealth

As you enter your 40s, it’s natural to reflect on your life—your choices, accomplishments, and what you still want to achieve. This is often the time many people experience a “midlife crisis.” While it can be emotionally and mentally challenging, having financial security can make a big difference in easing the process.

If you haven’t built a solid financial foundation by this point, the midlife crisis can feel even more overwhelming, and the stress can be three times heavier.

Speaking from personal experience, I’m currently 42, and I’m going through my own midlife crisis. But at least the wealth side of my life is strong and sorted, which helps me navigate this phase with greater confidence.

That’s why it’s crucial to have your finances in order by your 40s. With a solid financial base, you have the freedom to pause, reflect, explore new paths, or even change direction in life. Whether it’s pursuing a new career, diving into a passion, or taking a break to travel, wealth gives you the space to make those choices without the constant worry of financial strain.

Reason #4 : Health Focus Gets Better with Financial Independence

By the time many people reach 45, health issues tend to catch up with them. When you ask them how they rate their health, most people won’t score higher than 6/10. Years of stress, long work hours, and poor lifestyle choices begin to take a toll. At this stage, you realize that all the talk of financial freedom, owning multiple properties, and traveling the world means very little if your health isn’t in good shape.

However, it’s tough to focus on your health when you’re burdened with EMIs, financial worries, and constantly living paycheck to paycheck. I’ve always said, “Health is wealth.” Financial independence gives you the freedom to prioritize your health without the stress of financial constraints.

Achieving financial freedom by 45, allows you to invest in your well-being and I am personally experiencing this right now. Only at the age of 42, I become more aware of importance of health and in last 18 months, I have lost 19 KG and I am still on my health transformation journey. From the bulky 89.5 kg guy, I now feel amazing at 71 kg (a detailed article on this later)

While money isn’t a guarantee of good health, financial independence provides the space to focus on this critical aspect of life. It lowers stress levels, which is key to maintaining your health. Financial independence also lets you work on your terms, avoid toxic work environments, and live a more balanced, healthy life.

Reason #5 : Reclaiming Your Time to Do What You Love

One of the most enticing aspects of financial independence is the freedom to pursue your passions. Whether it’s traveling the world, picking up new hobbies, starting a business, or giving back to society, financial freedom allows you to focus on what you truly love, without financial constraints holding you back.
Let’s be real—many people dismiss FIRE (Financial Independence, Retire Early) as a “scam” or an “escape from hard work.” But the truth is, 8 out of 10 people are stuck in jobs they don’t enjoy. They have a deep desire to do something else with their lives but can’t, simply because finances don’t allow them to make that shift.

By the time you’re 45, many begin to question if they’re truly living the life they want. When your financial security is in place, you have the ability to make life choices based on desire, not necessity. You can decide what kind of work you want to do—or whether you want to work at all.

You can also pursue dreams that you may have put on hold earlier in life, like writing a book, learning a musical instrument, or starting a charitable organization. And if you genuinely love your job, you can approach it with more passion and energy. In a world that’s rapidly changing, having the ability to live authentically and without financial worry is the ultimate form of freedom.

Reason #6 : India (and the World) is Becoming Increasingly Consumeristic

We are living in a new India, and soon, it will be a version of India we could never have imagined. Desires are growing — and it’s only natural. Better homes, luxury travel, quality food, the latest gadgets — people today want to live well, and there’s nothing wrong with that.

But somewhere, many still cling to old sayings like “Live a simple life, don’t chase wealth.” While these words sound noble, the reality is different. Most people who preach this either never had the chance to build wealth or have accepted it won’t happen for them. In truth, it’s often not a genuine choice — it’s a compromise.

The harsh reality is: money is going to matter more than ever in the India of tomorrow. If you don’t plan and build wealth now, you’ll likely feel left out in a world that’s moving toward greater comfort, abundance, and financial independence.

It’s not about becoming greedy; it’s about being future-ready. Building financial strength today ensures you can live life on your terms tomorrow — without regret, without compromises.

Reason #7: Peace of Mind Comes from Early Financial Strength

In today’s unpredictable and increasingly materialistic world, the biggest luxury is peace of mind — a mind that is strong, calm, and secure. And this peace comes from financial independence.
A strong, powerful bank balance and a secured stream of future income bring a next-level confidence in a person. You not only have money in hand, but also enough time in life — a rare and priceless combination.

It makes you stand out as the special one among the large, messy crowd still running behind money, chasing deadlines, and worrying about bills.

Having strong financial reserves by the time you’re 45 means you can face life’s surprises calmly and confidently.

Without financial security, every decision carries stress — whether it’s about career moves, health emergencies, or family matters. But when money is no longer a daily worry, life transforms. You sleep better. You make choices based on dreams, not desperation. You enjoy family time without the constant background noise of anxiety.

Money may not solve all problems, but it shields you from countless unnecessary battles. The earlier you build your financial wall, the longer you get to live peacefully inside it — without fear, without compromise.

Speed Up Your Financial Freedom Journey with Jagoinvestor

Financial freedom isn’t just about numbers on a screen or a retirement corpus tucked away for the future. It’s about creating a life of choices, security, and fulfillment — well before society thinks you’re “allowed” to.

By aiming for financial independence by 45, you gift yourself the priceless ability to live deliberately, with strength and clarity, while you’re still full of energy and ambition. The world is changing fast, and the greatest advantage you can have is the freedom to adapt, grow, and enjoy life on your own terms.

At Jagoinvestor, financial independence isn’t just a service we offer — it’s a mission we live and breathe. Every client we work with shares a common goal: to achieve true financial freedom — and we specialize in making that vision a reality.

If you feel ready to have a strong support system by your side — a team that treats your financial journey like a serious 10–15 year project — we would love to work with you. We help manage your wealth, guide your strategy, and walk with you until you reach your Financial Freedom milestone.

If this resonates with you, you can apply for our program, and we’ll be happy to have a conversation and explore how we can help you achieve your mission.

ITC – The Mega Demerger!

Over the past couple of years, ITC (read as Indian Tobacco Company) has been in the news, as it moves to demerge the hotel business from other core operations of the company. For retail investors like you and me, this is a mega event because ITC is a behemoth and when they decide to separate their businesses, we get to learn a lot more about investing by studying them rather than listening to ‘10 best investment picks this year’ from some fin-influencer.

This is a detailed account of my thoughts on the stock. 

But first, an honest confession.

The first draft of this article was absolute bullshit. Since, I was more interested in drum beating about my investment prowess of buying the stock when no one wanted and keeping it in the portfolio for the last 3 years in which the stock has nearly tripled in value.

That’s where Mr Nandish Desai reminded me that I didn’t merely hold it because I didn’t have anything else to buy. I held it because I was completely sure about the value and potential of the business. And demerger was a great way to unlock it. Like an elder brother, he told me that our job is to share our learnings and not chest-thumping.

Without wasting much of your time, I will start with the article now. There are certain sections where you might feel that you already know this information, in that case, feel free to skip that section and move on to the next.

The intention of this article is to create a masterclass in understanding demergers via ITC.

ITC a Behemoth – A Brief History

The company’s roots can be traced back to the humble streets of Kolkata back in 1910. In those days, Kolkata was the hub of businesses due to its close proximity to the Bay of Bengal as it enabled overseas trade.

Spanning over 115 years, the company has expanded its product portfolio from cigarettes to hotels to agriculture to beauty products. The company 

Source: Jagoinvestor, ITC

Very few companies can be relevant for 100+ years. This extended time period speaks a lot about the company’s management and the way it’s being run.

Sometimes as investors, we get completely blindsided with the kind of work it takes to keep such a large company moving. We are always interested in our money growing and there’s nothing wrong with it. It’s our expectations that are completely incorrect to such a degree that we expect a large cap to move like a small cap.

We look for 30% to 40% growth in such companies year on year. Well, let me be honest with you, it’s not possible at all. Regardless of which fin-fluencer says, it’s simply not possible.

Visionary companies don’t just stick to one product line along the way, they diversify. There’s a school of thought in many seasoned investors that diversification should be in related industries only. Else, it becomes a cash guzzler of sorts.

But here’s the difference.

India’s economy opened up in 1992. That means, Indian companies had to be under License Raj from 1947 to 1992. Those were tough times. Unlike today, when any founder from the Rural parts of India can challenge a large institution based on his or her own merits. We don’t need family names anymore in order to move ahead.

You don’t need to be an Ambani or Birla to disrupt any particular sector anymore. Look at how Mr Deepinder Goyal of Zomato has disrupted how we experience food and grocery delivery. Same goes for Mr Bhavish Agarwal who is redefining Ola from a transport company to an auto manufacturer and slowly putting his feet into the evolving semiconductor industry.

It’s funny how Mr Rajiv Bajaj of Bajaj Auto isn’t able to reconcile with this change, since they are the businesses of a generation that thrived when there was simply zero competition.

ITC in its own way is in a very long battle. Right from hotels and agriculture to IT and personal care products, this company is facing a massive amount of competition.

It’s the Cigarettes business which is the cash cow of the company that is helping to fight these battles on multiple fronts.

Think about it – the cigarette business is responsible for close to 80% of operating profits (or EBIT) of the company. And yet, it needs just 8% of capital every year to keep it going.

Suppose this year the company did a sale of Rs 10 lakhs. Out of this Rs 8 lakhs comes from cigarettes business alone. And how much does this business division require to run itself?

Just Rs 80 thousand only. 

With Rs 80 thousand or as I wrote earlier – 8% of capital, the company is able to operate its plant, supply its products to the end consumers, pay for their salaries and everything.

But here’s an interesting take in this – Hotels business

In similar light, Hotels consume close to 22% of capital every year but only contribute 3% of operating profits (or EBIT) for the company.

These are not just numbers, it’s a point at which an investor’s blood should boil.

Because ITC has been doing massive capital expansion (‘capex’) for the last 10 years. Here’s a chart for you to look at.

Source: Jagoinvestor, screener.in

This is a bit technical, if you don’t wish to read it – please skip to the next section.

In Capex we define money that is left after for buying and selling of fixed assets such as land, building, plant & machinery, acquiring new businesses and some other selected investing items from the Balance Sheet.

So every year, the money that is used for expansion of business is taken into account and divided by ‘depreciation’ which is wear and tear on these assets.

If this capex / depreciation = 1, then every new addition is equal to the one that is replaced.

When it’s around 2, then it means some real capacities are being added.

But first, a quick word on ‘depreciation’.

When you buy yourself a nice car, you will not sell it for the same price right. Suppose you bought a Maruti car for Rs 10 lakhs and after 3 years of driving it for 50,000 odd kms, you will sell it for Rs 6 lakhs.

Simple math tells you that the car lost Rs 4 lakhs in value. 

NO.

Simple math doesn’t apply here. In the accounting framework, we get the invisible hand of depreciation that accounts for your use of the car, repair and maintenance work, etc – in short wear and tear. 

So, after 3 years, after depreciation when your car’s value is Rs 5 lakhs, then you have made a gain of Rs 1 lakh on the sale of your car. Truth be told, you will be TAXED!!

Now back to ITC’s chart.

In the last 10 years, ITC has been on a capital expansion spree. And most of this money has gone into building its world class hotels which has resulted in very little revenue growth for the company.

Pouring too much money to earn very little is the reason why most Institutional Investors stayed away from the stock. 

Here’s the proof.

 

From 2015 to 2021-22, return on the stock was 0. 7 years and the stock price return = 0.

And then something happened!

The rumours of demerger began. The Hotels business was going to now be separated from the other businesses of the company.

The stock price slowly started moving up.

In July 2023, Board of Directors of ITC Ltd, approved of this demerger. And this was a mega event. Something that everyone was waiting for.

 

Source: Jagoinvestor, ITC Presentation

Following this news something else too changed. Let’s take a look.

 

Foreign (FII) and Domestic (DII) Institutional Investors jumped at this opportunity. The stock began its movement after 7 years of stagnation.

It caused many retail investors to just sell the stock and exit. Because they were not tired and bored of holding this stock in their portfolio. For them, it was a permanent value trap. Hence, as soon as they got some good gain, they exited.

At this time, the Indian equity market was in the middle of a small and mid-cap boom. So retail investors were more interested in cashing that opportunity out and as a result their shareholding which was 45% before the announcement dropped to a mere 15%. While FII went up from 12% to 43%. DII largely remained the same.

The stock price jumped from Rs 200 to nearly touching Rs 500 in a matter of 2 years. 

The reason why FII bought the stock is because Demerger unlocks Value.

ITC’s non-hotels business consists of Cigarettes, FMCG such as Ashirvaad Atta, etc., paper industry, agriculture and IT are tremendous cash generating machines. When they will be accounted for separately, they will dish out good profits that will benefit the shareholders over the long term.

Hotels business on the other hand will now be subjected to a litmus test of performance. So the management will now have to be very careful about how much money they are investing and to what extent they are making profits.

The real test for Hotels will begin now. While the other businesses will be free from having to carry the burden on their shoulders.

Conclusion

As retail shareholders, we often miss the point of demergers. Maybe because we don’t fully understand the kind of stock price return it can generate for us.

Plus, demergers are long drawn corporate actions that take a couple of years to fructify. In such a time, it’s our impatience that tends to get in the way. Something else is always going up and someone is always making more money. We just miss out on our portfolio that can compound massively.

As retail investors, we should always check for these special situations and look for an incremental institutional ownership. If that happens, they all we need to do is fasten our seat belts and enjoy the ride!

Jinay Savla, Jagoinvestor

 

11 Superpowers of Investors (The Secrets to Financial Success)

What superpower do you have as an investor?

When we think of the word “superpower,” we often picture iconic figures like Superman or Batman—individuals with extraordinary abilities that set them apart from the rest. But in the world of investments, superpowers aren’t confined to a select few; they are qualities or circumstances that give us an edge in our financial journey.

What superpowers you have as an investor?

They are powerful traits or situations that can set one investor apart from another, whether through luck, hard work, or strategic decision-making.

These superpowers can significantly elevate your financial life and place you ahead of others on the path to success.

Recently, I posed the following question to our clients only whatsapp group

What are your superpowers as an investor that are helping you create the financial life you truly desire?”

The responses were enlightening, revealing how some superpowers were common for most people while some superpowers were almost missing in that group of investors.

I’d like to share the results with you. This was a multiple choice question, so we don’t have data on how many people exactly took the poll, but we expect it to be around 140-150 people participated in the poll.

Let’s dive in.

Poll Question

What are your superpowers as an investor (multiple choice) that are helping you to create the financial life you truly desire?

Super Power Number of Votes
I am highly disciplined in saving/investing. 115
I am debt-free 63
I live well below my means. 42
I don’t feel guilty spending a good amount of money on things that enhance my enjoyment of life 30
I have a very well-balanced life 29
Money does not control me 7
I already created a good net worth early in life 6
I don’t get stressed due to money issues 5
I earn a very high income. 3
Luckily, I am going to get a good amount of wealth in Legacy 2
I don’t worry about the future 1

 

Superpower #1: I am highly disciplined in saving/investing.

(Votes: 115)

This superpower received the highest number of votes, likely because it was evaluated by a special group—our clients, who are accustomed to regular guidance. This is a disciplined group in itself, which explains why it garnered the most votes. However, I suspect that if we conducted a similar poll among a more general audience, the number of votes for this superpower might not be as high.

This superpower reflects the ability to consistently prioritize saving and investing over immediate gratification. It involves making strategic decisions that ensure long-term financial growth and stability.

Discipline in saving and investing is the cornerstone of wealth-building. It allows investors to benefit from compounding returns, navigate financial challenges, and achieve financial independence more quickly than those who lack this focus.

Superpower #2: I am debt-free.

(Votes: 63)

Almost everyone around the age of 40-45 has some form of home loan or car loan. People often buy a house by their early 30s or mid-30s and then pay off the loan over 15-20 years. A significant portion of their income goes toward EMI each month, which could otherwise be directed toward saving for the future.

Living debt-free is liberating; it provides more financial flexibility and reduces stress. I am pleased that the second-highest number of votes went to this option.

Superpower #3: I live well below my means.

(Votes: 42)

A lot of people also said that they are living below their means, which simply means they are spending much less than they are earning. It involves making conscious lifestyle choices that prioritize saving over spending.

This superpower is crucial for accumulating wealth. By controlling spending, investors can save more, invest wisely, and avoid debt, leading to a more secure financial future.

Even with a moderate income, some people can achieve this. It also means adopting a lifestyle that does not require a large corpus at the end. This may be why many people with less wealth than others may feel financially free compared to those with more wealth.

Superpower #4: I don’t feel guilty spending a good amount of money on things that enhance my enjoyment of life.

(Votes: 30)

This was an interesting one.

This superpower reflects a healthy balance between saving and spending. It represents the ability to enjoy life’s pleasures without guilt, knowing that financial obligations are met.

India is predominantly a savings-oriented economy, and we are all taught to save, save, and save. Many of us didn’t experience much wealth in our childhood, and spending was often seen as an irresponsible trait. As a result, we tend to develop a highly negative view of spending, making our default approach one of “not spending.”

This is ironic because we save precisely for that retirement phase when we can finally spend our money.

Financial wellness isn’t just about accumulating wealth; it’s also about enjoying life. This balance ensures that investors can pursue happiness while still being responsible with their finances.

Having a lot of wealth without this superpower means that your wealth has less meaning for you.

Superpower #5: I have a very well-balanced life.

(Votes: 29)

Not many mentioned this, but those who did report that they lead a well-balanced life, which simply means managing work, finances, health, and personal time effectively. It indicates a holistic approach to life and financial management.

Most people focus so much on earning money that they lose their own identity and neglect their health and other important aspects of life, thinking, “I will do it later.”

This can lead to burnout and damage both mental and physical well-being.

It’s important to have this superpower, where you consciously avoid letting money dictate your schedule.

Now, we are moving towards those superpowers where we didn’t get enough votes and this gets interesting

Superpower #6: Money does not control me.

(Votes: 7)

This superpower signifies that a person does not let money control their mind or actions. Financial decisions are made without being driven by greed, fear, or societal pressure.

When money doesn’t control you, you can make rational decisions that align with your values and long-term goals. This detachment helps avoid impulsive choices that could jeopardize your financial future, whether related to career moves, major purchases, or displaying assets.

For much of our lives, we strive to accumulate wealth and increase our income, often engaging in actions that we don’t genuinely desire.

It’s noteworthy that very few people voted for this superpower.

Superpower #7: I already created a good net worth early in life.

(Votes: 6)

Few people feel they created a substantial net worth early in life. Similarly, fewer individuals believe they were fortunate enough to accumulate a significant amount of wealth in the early years.

A strong financial start is crucial for long-term success, as it allows compounding to begin earlier in life. For example, if someone saves ₹10,000 a month, in just 10 years, they could accumulate ₹20-25 lakhs. At this point, the corpus itself might generate an additional ₹2-3 lakhs annually through returns, without any further contributions from the investor.

However, it’s possible that many people compare themselves to high earners and feel that their early start wasn’t as advantageous in comparison.

Superpower #8: I don’t get stressed due to money issues.

(Votes: 5)

Very less people said that they dont get stressed due to money issues.

It’s natural! Money is an important part of life and money-related stress is common. It takes huge control and an amazing mindset to not get disturbed due to that aspect. If you also get stressed about money issues, it’s natural and dont worry, just see that it does not hugely impact your well-being.

Superpower #9: I earn a very high income.

(Votes: 3)

Only three people reported feeling they possess this superpower.

The challenge with this superpower is that our perception of “very high income” is often relative to what we currently earn. For someone earning ₹10 lakhs a year, ₹25 lakhs might seem very high, while for someone earning ₹25 lakhs annually, ₹1 crore could feel like the benchmark for high income.

My guess is that many clients earn substantial incomes but struggle to recognize it as such because they constantly compare themselves to others who earn more.

However, if you have the superpower of earning a high income, I believe that about 75% of financial issues are effectively addressed. Most financial problems can be traced back to having a lower or limited income.

Superpower #10: Luckily, I am going to get a good amount of wealth in Legacy.

(Votes: 2)

Only two people indicated that they expect to receive a substantial inheritance.

Receiving a legacy can provide a significant financial cushion, offering opportunities for further investments or securing one’s financial future without having to earn everything independently.

However, many people come from middle-class families and are doing significantly better than their parents, making it unlikely that they will receive anything substantial from them. In some cases, inheritances are complicated, often consisting primarily of real estate, such as a family home, which must be divided among siblings.

Superpower #11: I don’t worry about the future.

(Votes: 1)

Everybody worries about the future.. some more some less.. hence no comments

However, this superpower reflects confidence in one’s financial planning and overall life trajectory, leading to peace of mind. Not being preoccupied with future concerns allows for a more enjoyable present. It indicates that an individual has taken proactive steps to secure their future, thereby reducing anxiety and enabling them to focus on other aspects of life.

I am curious to know who that one person is—we could all learn a lot from them!

Why it’s Hard to Create the first Rs 1 CR?

Dear “1 crore” aspirant,

This is Nandish Desai from Jagoinvestor.com. If you’ve chosen to read this article, I assume you are serious about creating your first one crore. If you have already crossed the one-crore mark, this article can still provide insights for achieving your next financial milestone.

This article is written in a coaching format, drawing on my years of experience working closely with investors from all walks of life.

Our team has worked one-on-one with several thousand investors, and we’ve identified key aspects that explain why many people struggle to reach their first one crore.

Why creating your first Rs 1 Cr is hardest

The cheese (Rs. 1 crore) has moved for many 🙁

Getting cheese ( 1 crore) is EASY and hard at the same time.

We live in a world where it’s easy to be fit – gyms in every building, access to top dieticians and coaches, a wealth of information on health and fitness online, diet food delivery services, running clubs, and smartwatches to track your steps.

Yet, it’s just as easy to become unfit with binge-watching, food delivery apps, partying, smoking, and excessive drinking. Similarly, it’s easy to read a book, and equally easy not to. Forming good habits is just as accessible as forming unsupportive ones.

In the same way, creating your first one crore can be easy, but for many, it’s a challenging reality (referring to liquid money in equities, not real estate).

Many people struggle because their approach to accumulating wealth has become outdated, and they’re unaware that their “cheese” (ways to create one crore) has moved. Their habits around money might not be supporting their goal, or their overall approach to life may be hindering their ability to create their first one crore.

How did I create my first 1 crore?

There was a time in my life when nothing was working out. My income was unstable, I wasn’t investing regularly, and I had no focus on building my net worth. One crore seemed like an impossible goal. I felt like I was at ground zero, negative about life, and upset about many things.

One of my mentors came to my rescue and said, “If you are lying on the ground, you must use the ground to raise yourself. If you are negative, use those negativities to succeed in life.” His words struck hard, and I decided to restart my life’s journey. I realized I had nothing to lose and needed to dedicate myself to changing my financial situation.

It took a lot of time, effort, and failures to reach my first one crore. The question I kept asking myself was, “Nandish, is life predestined or a result of my self-effort?” This is a powerful question to ponder. If you believe life is predestined, you might feel helpless about achieving your first one crore. But if you believe your first one crore is a result of your self-effort, you can continue reading further.

10 pointers why it gets hard for people to create their first 1 crore

Below I want to share 10 reasons why most people are not able to create their first Rs 1 Cr and it gets hard for them to continue on their path of wealth creation.

#1 : Because what you believe may not be ALWAYS true

What you believe may or may not always be true. We all have our internal strategies for earning, saving, and investing, and as human beings, we tend to be very righteous about them.

Many people believe that only through real estate can they become rich, or only by doing business, or only by investing in gold. There are no right or wrong ways, but there are certainly newer and more effective ways.

You need to keep an open mind for new ideas and approaches. Being rigid in your beliefs about how to reach your first one crore can limit your potential. Understand that there can be a thousand more ways than what you currently believe to help you achieve your goal.

If you choose to be fixed in your thinking, you’ll miss out on new possibilities. People who grow faster in life are open to new possibilities, they are coachable, and they are not overly attached to their personal strategies for reaching their goals.

#2 : Low SAY-DO Ratio

Many investors begin their journey with the intention of never redeeming their investments until they reach their financial goals or target wealth. However, data from AMFI reveals that more than 50% of investors stop their SIPs within the first two years.

This discrepancy between what is said (X) and what is done (Y) with their money highlights a low say-do ratio.

To build your first one crore, you need to maintain a high say-do ratio. Trust me, no platform or YouTube video will stress the importance of this principle as much as it deserves. Ensure that you make strong financial commitments and learn to keep them, no matter what.

A high say-do ratio is crucial for achieving your financial goals.

#3 : Your Blood Cells Are Not Yet Enrolled in Creating 1 Crore

When you examine the life stories of champions, you’ll see that their entire being is committed to their goals. Most people wish or hope to create 1 crore, but their commitment isn’t fully internalized. Remember, your self-effort shapes your financial future.

It’s crucial that you fully embrace the goal of creating 1 crore, committing every part of yourself to this future. This commitment is not just about external actions but an inner game, an inner calling, and an inner commitment to yourself.

#4 : Poor Relationship with Your Own Rhythm

Everyone has a unique financial journey because we each have a different rhythm. It’s important to respect your personal pace on the path to creating your first 1 crore. You’ll understand rhythm when you listen to music or go for a run.

I realized the importance of rhythm while learning guitar from my music coach, Nishant, and also while running. You need to identify, acknowledge, and respect your pace in achieving your financial goals.

I recently heard from a friend in Mumbai about how she helped someone from a slum create his first crore through small savings and significant efforts.

Despite starting from different backgrounds and job profiles, everyone has their own rhythm. Don’t worry if your pace is slow; what matters is that you are actively working towards your first 1 crore, taking shots on goal.

#5 : Most People Forget to Bounce Back

Many people begin their SIP or monthly investment journey due to a breakdown in their career, health, or other uncontrollable situations. It’s perfectly fine to pause investments temporarily, but most people forget to bounce back.

Just like it’s hard to maintain consistency in the gym during the first year, the same applies to investing. Excuses (even valid ones) can derail your efforts. In the journey of compounding, breakdowns are inevitable, but it’s crucial to bounce back.

Many of our clients restart their SIP journey or reinvest after redeeming their money, demonstrating resilience and commitment.

#6 : You Need to Have a Thick Face

Having a “thick face” means building a shield against those who doubt your wealth creation goals. People around you may always doubt your ability to create massive wealth. Your thick face is your shield that prevents these doubts from affecting you.

Be clear about what you want to achieve, your goals, and your next milestones. Keep taking massive actions in your financial life. Remember, your only access to your first 1 crore is through consistent action and nothing else.

#7 : Fear Is Your Best Friend

The 13th-century Hindu philosopher, Shankaracharya, mentioned that even the greatest warrior, when standing in the midst of battle, sweats with fear.

You will face a lot of fear before and even after creating your first crore. Fear is a constant companion, and there’s no escaping it. Markets will have corrections, scams will happen, companies will fail, financial crises will hit, and wars will continue.

Despite all this noise and news, you must stay consistent on your path to creating your first crore. These events are tests of your commitment to wealth creation. Are you truly interested in wealth creation, or is it just a casual dream?

#8 : Lack of Self-Inquiry

Lao Tzu, in Tao Te Ching, says,

“Conquering others requires force; conquering oneself requires strength.”

Without self-inquiry, progress is impossible. It’s not just about accumulating one crore; it’s about conquering something within yourself that you may not currently see. You are not the first to aim for one crore, ten crore, or even one hundred crore.

Many have done it before, and the key lies in self-inquiry. It may seem spiritual, but it’s essential to elevate your wealth creation game.

Spend time alone, perhaps on a beach, with a blank sheet of paper, and capture the thoughts that come to mind. This process is about discovering your own strengths and new ways to succeed in wealth creation and life.

I often take such breaks for self-reflection, and this article is a result of my self-inquiry. Share this article with others who might benefit from it, and become a partner in helping individuals create their first crore.

#9 : Kill the Chicken

We all remember the story of the chicken that laid golden eggs. Out of greed, the owner killed the chicken, ending his supply of golden eggs. While it was presented as a story of greed, it’s actually a lesson in financial freedom.

The chicken represents your corpus, and the eggs represent the interest you earn for the rest of your life.

Many people start investing and build up a few lakhs (the chicken in the making). Then, an enticing expense arises, and they kill the chicken by redeeming all their accumulated money. This is a major reason why most people don’t reach their first crore.

They have the ability, knowledge, and money to create the corpus, but they redeem their investments for various reasons, leaving the goal unfulfilled. Check the redemption data of all mutual funds, and you’ll find that most redemptions are not genuine and often harm the investor’s wealth creation journey.

#10 : Not Maintaining a Journal: Experiences Worth One Crore Hit Us Every Day

I learned about journaling from the legendary motivational speaker Jim Rohn, whose words had a lasting impact on me.

My brother and I discovered journaling through one of his YouTube videos. Journaling is powerful and can surely help you achieve your first crore or any significant goal. Every day, your actions lead to experiences, and capturing them allows you to learn from them.

Every day, new ideas that can help you reach your goals will come to you, but if you don’t capture them, you miss out. Journaling might seem outdated or old-fashioned, but it can be a crucial tool in your wealth-creation journey.

How it feels when you reach Rs 1 Cr mark?

We always congratulate our clients when they reach their Rs 1 Cr mark after years of hard work and dedicated investments and its always very satisfying to read what they think about this milestone. I would love to share a snippet of what they said after achieving this milestone!

Testimonial #1

Testimonial #2

Conclusion

Your first crore is your game, and we are here to help and encourage you to play it.

If you want our team to help you design your first crore game, we would be delighted to have you on our client list. We will share how you can fine-tune your wealth creation game. Many of our clients are playing for portfolios of 50 or 100 crore.

Asking for external help is a sign of strength, and we are ready to pour our experience and expertise into your financial life.

Contact Jagoinvestor Team for Wealth Creation Services

Don’t forget to share your experience of reading this article, and share something from your life that could help someone else create their first crore.

Rs 3.5 Lacs to Rs 400 Cr – Naturals Ice-cream Journey of 40 yrs!

You must have surely had an ice cream at Naturals!

But have you taken any inspiration from its story for your own financial journey?

Today I want to give tribute to Mr. Kamath for building Naturals Ice Cream and share some interesting numbers and their overall journey of building a Rs 400 Cr brand. This story can surely help you learn about long-term compounding and apply some of it in your own wealth-creation journey!

How Naturals grew to 400 Cr branch in 40 yrs!

A Friday night of 17th May 2024 – as I was sitting to watch a nice movie with Natura’s Mango ice cream tub in my hand, my phone’s notification beeped. 

The notification was of Mr Raghunandan Kamath, founder of Naturals ice cream, passing away!

A man who failed 3 times in 10th standard, with no money of his own, takes a loan of Rs 3.5 lakhs from his brothers as first investment and goes on to create a Rs 400 crore ice cream brand!

As an investor, here’s how you should study this company. 

Suppose you have Rs 10 lakhs, at what stage would you invest your money with Mr Kamath

 

What Mr Kamath lacks

  1. No fancy college degree
  2. No big family business background
  3. Doesn’t understand accounts and taxes
  4. Doesn’t speak a polished English
  5. Doesn’t appear in newspapers for interview
  6. No pan India presence
  7. No fancy excel sheets to justify high valuations

 

What Mr Kamath has

  1. Intense focus on customers
  2. Has a cult-like following from his customers, just how Apple has
  3. Focussed on the quality of his product 
  4. Spends most of his time in the production of ice cream
  5. Designs his own ice cream machines
  6. Understands the fruit market intuitively
  7. Keeps trying new ice cream flavors
  8. Only in a niche market

So now, when you read the rest of the story, keep assessing in your mind if you would have invested in his company.

By the way, it took Mr Kamath 40 years to go from Rs 3.5 lakhs to Rs 400 crores! Don’t look ath the returns, look at the time invested.

Honestly, when I’m asked to define Mr Kamath and Natural Ice Cream in a single frame – then for me, it’s just Customer Obsession!

Brief history of the company

From a single ice cream parlour in Juhu, Mumbai opened in 1984, Naturals has grown to 135 ice cream parlours across India today. 

This might not seem like impressive growth, but it is fairly remarkable in the Indian context, where a majority of domestic brands have only a regional presence, due to inadequate infrastructure. 

Moreover, Naturals made a conscious choice to be the best rather than the biggest.

Let’s talk about the founder – Mr Raghunandan Kamath

“In order to rise from its own ashes, a Phoenix first must burn.” ― Octavia Butler

Born in 1954 to a fruit vendor in the Puttur village of Mulki, in Karnataka, with a family of parents and 6 siblings. He lost 2 of the siblings because the village didn’t have adequate maternity services; sometimes the entire family would suffer from typhoid and there was no money to medicate them.

At twelve years of age, in 1966, Raghunandan moved to Bombay to stay with his brothers. The brothers had moved before his arrival, to work in the hospitality industry.

Unable to catch up with the English curriculum in Bombay, he flunked his tenth board exams three times, eventually giving up. 

By then, his brothers had started a small Udipi—one of many South Indian eateries opened by those from Udupi, a town in Karnataka—called Gokul, which served ice cream along with regular fare such as idli, dosa, and the like. Ice cream was a small, less important part of their business.

In 1983, he married at age twenty-nine (considered late in India then), and he found the courage to back his business vision. As the brothers were planning a separation. Mr Kamath took full advantage of the independence and borrowed Rs. 3.5 lakh from his brothers and friends, and decided to start the ice cream venture.

Back in the 1980s, Bombay only had one, Yankee Doodle, which wasn’t a stand-alone parlour but part of Hotel Natraj.

This is a hallmark of visionaries who are slightly crazy.

Despite knowing these challenges, Mr Kamath saw an opportunity. He opened his first 400 sq feet store in Juhu Koliwada. The location had adequate parking, which was crucial back then because customers preferred being served in their cars.

Thus Naturals was born!

Initially, Naturals offered five flavours—sitaphal (custard apple), kajudraksh (cashew-raisin), mango, chocolate, and strawberry. Production happened in the back of the shop, and the two-hundred-square-foot front-facing area was used for serving. For seating, there were six tables in the verandah.

Just rewind your lives a bit

You are living in the 1980s. 

  • Televisions are a luxury
  • Telephones and Mobile phones are the hallmark of success
  • ACs are not common. 
  • Cars were less in number.
  • Mumbai Pune Expressway is yet to be built.
  • Amitabh Bachchan is your superstar.
  • Indian cricket team wins the 1983 World Cup
  • Sachin is yet to play his first game
  • Modi is still figuring out his career in politics

And yet, there is one man who thinks Bombay is ready for an exclusive ice cream parlour.

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”

― Steve Jobs

And because it was Juhu, Bollywood celebrities like Dimple Kapadia, Jaya Bachchan, Raj Kapoor, Shabana Azmi, and others became customers.

“Customers are the best teachers – Mr Raghunandan Kamath”

Mr Kamath would often seek feedback from his customers. They would suggest different flavours and what they would like to eat. Mr Kamath would work on it diligently. At one point, his unique flavour of Wild Mango became the bestseller across the city.

He would never keep his ice cream for more than 2-3 days because it would lose its freshness.

Caring for the customer began at the procurement level. When buying fruits he always paid for quality. Each fruit was purchased only from the particular region where it grew best. This approach ensured uniformity in the quality of fruit and hence also the flavour, all year.

The culture of customer obsession only increased over time even when it seemed detrimental to the business of Naturals. 

 

Mr Nitin Churi who runs a franchise of Naturals shared a beautiful incident 

“One time, we were waiting for delivery from the factory, and as soon as the tempos [a type of small goods carrier popular in India] reached, Kamath sir sent them back, ordering the entire consignment to be discarded. Later he shared that three days ago the factory staff couldn’t find one screw belonging to their machine. He suspected it may have gone into these ice creams and didn’t want to risk the customers’ safety.”

Personal Finance Implications

Now, when you are reading this story with the eye of the investor, it’s a no-brainer.

But trust me, it’s hard to spot such entrepreneurs early because they defy every rule.

So what should an investor do?

Firstly, invest for 40 years. If not 40, then at least go for 20 years.

Second, have a proper advisor in place because you need someone in this journey to spot such opportunities in the mutual fund space or direct equity.

Thirdly, create an entire portfolio. Not just 2-3 stocks. For even Mr Kamath his superstar ice creams can be 10 or 15 odd but he has tried 1,000 (thousands) different varieties and flavours along the way.

No one has the insight to only look at what can work and invest the entire money straight away.

Fourth, TRUST your advisor in the journey because you need Resilience along the way.. 

Here’s Resilience from the viewpoint of Mr Kamath

Mr Kamath had to undergo severe losses at times. These challenges came in multiple forms. Let me list down a few.

  1. A relative starting a competing ice cream parlour after learning the tricks of the trade from Naturals
  2. Income tax raid that hit the cash flows hard
  3. Machines that changed the taste of ice creams and the write-off on loans
  4. Finding good franchisee partners

 

These challenges may sound easy today (in 2024) for a young entrepreneur who is looking for collaborations. For a young businessman who is born in post-liberalized India, getting access to land, labour and capital is relatively easy. 

When you consider the onslaught of private equity funds and venture capitalists, the ability to network and scale has become much better.

That’s why in the hands of the second generation Naturals is growing much faster than it’s ever been. 

And one key reason for this growth is attributed to the resilience of Mr Kamath during difficult times. He evolved as an entrepreneur and Naturals earned a place in KPMG’s 2018 customer experience report because its customers rated it highest on personalization, time and effort, and integrity, and marginally above the sector average on resolution and empathy. 

At the centre of it all, it was his childlike curiosity.

A few years back in an interview with his son Srinivas when asked about his father, he replied, 

‘Full of ideas, he doesn’t stop thinking about how to pack better, how to take Naturals to the next level. . . Before you know it, he’ll have a carpenter create a prototype for some machine. Sometimes, as early as seven thirty or eight a.m., he calls me to discuss ideas, and his focus rarely slips, be it following up or implementation. It gets too much to keep up with him sometimes; he still has tremendous capacity. I wonder whether I’ll be able to live up to that level of entrepreneurship.’

May this kind soul rest in peace!

Jinay Savla, Jagoinvestor