11 Faces of Investors : Which one is yours ?

POSTED BY Jagoinvestor ON January 25, 2011 COMMENTS (36)

What kind of investor face do you have ?  Each and every one of us leads our financial life in a different way and we have an internal design, based on our beliefs about money. In my interaction with thousands of readers and dozens of paid clients, I can see each one of them with a face and I am sure you would be able to identify yourself with your face today. You will enjoy it 🙂

Cribbing Investor : This investor always find problems with the system, he keep on blaming Regulators, agents, companies and everyone else but not himself! He cribs at every one and about every thing around, from how he was mis-sold an endowment policy 8 yrs back to how IRDA never responds. The biggest mystery is how the agent “forced” him to pay! Did he shoot him or what! You can find him on all the reviews site complaining about some product and how he was cheated.

I-want-everything-Free Investor : This one needs everything for free or at throwaway price. He’ll say “It’s very expensive,  Will get back to you later” to a financial planner after hearing their fee, and then he’ll buy a ULIP with 100% allocation charges in first year! . He won’t find this expensive enough! You might be the right advisor for him and they badly need your help, but the moment you tell them it would actually cost something, they would say “Ohh .. Tab to nahi chahiye” ..

Lost Investor : These are the investors who have literally no idea about anything! He gets confused between Filing Tax returns vs Paying Tax. They get confused between IRDA, SEBI and RBI! If an agent comes to them and shit jargons on their face, they will most probably buy it as they feel bad to admit that they are dumb in the area of personal finance. This guy also thinks that 80C is compulsory and keeps buying unsuitable products every year with personal loan.

Fun-Making Investor : These investors are very naughty. They are experts and make fun out of situations. If they get a sales call, they ask tough questions like “Can you tell me IRR of this product?”, which leads to a call escalation to the senior manager and fills the trainee with guilt! This guy also records the call and posts it on youtube and facebook (example). For them, sales call they get is nothing but a way to practice english speaking, its free and no one points out their vocabulary mistakes!

Virgin Investor : These are fresh entrant in the area of money, who don’t even know what’s CTC and Take-home salary and choose the jobs based on CTC figures and cry later. When it comes to personal finance, they have no idea of how customer cares irritates, why disclaimer is written in small fonts, how agents look at them as targets! . They also feel that CFA or CA are great in personal finance.

Not Interested Investor : They are just not interested in Investments. Only at the gun-point you can force them invest and even then, they will start an SIP of Rs 1000/per-month and start skipping their breakfast ! . They dont claim their LTA, medical bills & even HRA, it’s too much of documentation and you have to physically move from one place to other, not worth the effort! And why take term insurance for spouse, they can always re-marry.

Fantasy Investor : These investors live in fantasy world when it comes to money. Even in today’s world their aim is to become a “crorepati” (calculate). Misselling a product to them is an easy thing, make product illustration with unrealistic numbers & present it to them, make sure you have cute children pictures on it, it helps!. They also learn Forex/Currency trading or Future & options and think they can do it part-time. They also have many investment books with bookmarks !

Pissed-Off  Investor : These investors get pissed off with everything. If Insurance company increases the premium because they are smoker, they get irritated . If their demat account charges him a yearly fee, he is irritated. He is also irritated because his mutual fund now ranks 3rd, which was a top performer when he bought it. They get pissed off at ICICIDirect site for not opening at right time and they are forced to sell their stock at Rs 156 instead of Rs 157 sometime back ! .

Informed Investor : Tele-marketers really cut their name from their lists, as they get embarrassed each time in front of these investors by talking something non-sense. These investors happily let their SIP’s run irrespective of markets. They were able to conclude that term plan is the only insurance product they should buy and not Endowments, as they know maths and are open to use their common-sense.  They dont go for the free coffee mugs at investment seminars conducted here and there!

No-Idea Investor : These are investors who have no-idea about things in their financial life. they often find their insurance policies and other important papers here and there. They struggle to mention the funds name in their portfolio . Their Policies get lapsed often,They have no idea why they are saving, Their demat accounts are active from years and they have no idea that they are paying yearly charges . They never match the actual spending and their credit card bills, ever!

Tax-Saver Investor : These investors are really mad about tax-savings!. Their financial life is at mercy of tax-saving products. You can suddenly see a new energy in them after Jan 1st each year. If you need blood, you can get it from these investors provided you convince them that they can get a tax exemption on that. Mention a section like 80K or 80Z for faster response. His last wish in life is to find out everyone involved in designing Direct tax code and then kill them to death one by one, slowly!

Read these 7 tax saving tips with Video

Mirror exercise to change your financial face

I am sure you were able to identify which face above resembles yours 🙂 . Do you think you were born with that face ? No ! . We all are born with same face and while we were growing up and finally entered this stage , something happened ! and we got a face and there are many factors which resulted in it . Starting from our upbringing , our relationship with money and how kind of memories we have about money .

Lets do a short exercise which would help you change your face and give you a new direction. Make sure you do this exercise seriously, else just skip it.

Step 1 : Look into a mirror and think about all the situations like investing , thinking about hiring a planner , when you got to find out those hidden charges in the ULIP , when customer care does not entertain you etc . Note down what are your expressions.

Step 2 : Go back and see which faces above resemble your expressions , It can be a single face or mix of some faces , which is fine .

Step 3 : Now look at your own financial life closely. If you look deeper I am sure you will be able to identify some things in your financial life which would are just not working, you feel stuck at it . It can be “not able to save more” , “Fear of loosing money” or something like “I keep delaying taking actions” .

Step 4 : Now ask yourself, how do those financial faces which you are carrying from years is helping you to in solving your financial mess ? How do you use the energy from your current financial faces to transform your financial life ? I am sure you will not have any clue because that the blocking point ! . You financial face which you are carrying from long time , would not help you in coming out of your stinking financial life.

Step 5
: You need to change your face, now ask yourself which is that face/faces above which if you had would help you ? Which would make sure you slowly change the way you look at your financial life . Try to change your face soon , slowly , but do it !

Note that this small exercise is for you to realise that its only you who is responsible for your current financial face and your financial life . So let me know which expression will empower you as an investor?


When it comes to your financial life, Have a good face. Go for a facial. Hire a financial counsellor or mentor in your life, who can guide you and show you the possibilities which you have never imagined. Read some stuff which would help you transform your financial life . So which face resembles yours out of these 11 faces ? Which one do you think are negative faces and which one’s are positive? Share your thoughts ?

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36 replies on this article “11 Faces of Investors : Which one is yours ?”

  1. Rajendran says:

    Thank you for your guidance.

  2. Rajendran says:

    I was a “No-Idea Investor” i don’t know about now.. but i want to be Informed Investor.

    1. Then just real all the articles on this blog first , you start after that !

  3. Gaurav Saxena says:

    Very nice article…

    1. Thanks Gaurav

      Glad you liked it

  4. Kulwinder Singh says:

    A funny but informative article. Keep it up

  5. dds says:

    dear JIG i am also searching for good CFP in surat, if you are happy with your planner pl suggest me his name i will be obliged…

    1. jig says:

      You can mail me privately. check my profile. if Manish has no prob i will put my or my planner id here. ( sorry as i am bound to blog rule)


  6. Sundar says:

    You have not covered one of the most important investor in Indian Market.
    Let me say my name is Kamal Hasan Ali. I collect arts, horses, Money from Politicians and send them abroad. Give it to Goldman Sachs, UBS, Julius Baer etc. They are trusted magicians who can make money vanish from one Country and Appear in another country in another form like P-notes. They can move the markets and can ruin all the type of investors you have mentioned in your Post.

    1. Sundar

      I am still unclear on the conclusion out of your comment ?


  7. Krish says:

    You can add one more classification of my type viz. Convenient or Comfort Investor.
    I look for little comforts like ‘do it online’, easy to reach phone banking, SMS, nearby ATM and branch viz. technology oriented rather than bureaucratic. Even in insurance, I chose to the long term agent close to my home irrespective of the insurance company. I don’t mind losing additional interest, pay little higher premium or fee. Easy to access and fall-back is my biggest drivers of decision making.

    1. Krish

      Good , thats a nice category to put in 🙂 . Even I prefer that


  8. Jitendra Solanki says:

    Superb article Manish!!!!

  9. Smart Singh says:

    Nice article Manish…. once again 🙂

    I have moved through every phase, from a virgin investor to the informed investor in last 6 years. I really want to move to fun-making investor and post the conversations on my blog. But every time, I end up getting frustrated talking to the telemarketers. They have absolutely no idea about any of the questions I ask, and they never send me any document over e-mail.

    1. Smart Singh

      Nice .. I am already a fun-making investor and when I record the calls my focus is on recording it , and not finding answers to my queries . So extend the call where you are really not interested


      1. Smart Singh says:

        Very true, but sometimes you expect a basic level of understanding/intelligence from the other party to start making fun. Usually I tell a caller that the plan is really bad, it makes no sense for me, and I’m an investment analyst myself. But then I get the brainwashed reply “But it’s really good, Sir.” I feel like throwing my arm at the caller and hang up.

        But I get your point. That is not the time to get rational 🙂 Keep your patience and record/note down.

  10. khalid says:

    Very interesting article Manish, I am a Tax-Saver Investor and all my savings are due to save some more tax and i am almost satisfied with this face of mine.

    1. Khalid

      Yes , why not ! . it can be , if your all investments required can be complted with tax saving products , its an amazing thing . I hope its the case with you

      So you completed the mirror exercise too ?


  11. Vazzy says:

    Made us giggle and also think.. way to go as usual Manish..

    1. Vazzy

      Can you tell me what it made you think ? Did you do the mirror exercise ?


  12. Jig says:

    Good One Manish,
    I was with really pissed off kind face before i start reading your blogs. yep as was so disturbed cause no available option for investment and i could not find the way to start investment as m out of country.
    Last year i found your blog and hired a CFP. M now free to give more time to read blogs than searching a way to invest.
    Infact turning to very well informed face now. ( Infact can give advice to others too on insurance even to my superior and feeeling proud when we discuss our finance knowledge 🙂 )

    thanks to you and your blogs

    keep sharing


    bds Happy Republic Day ( In india one more Holiday )

    1. Jig

      Thats great 🙂 . I am really feeling happy that you are now able to suggest things on personal finance to others . thats amazing 🙂

      Btw which planner did you hire ? what was the experience ?


      1. Jig says:

        I hired CFP based at surat. He has very less year or you can say 1 year experience when i hired him last year. But he done good job which i can say with planning sheet. The only thing need to do is Stick with your investment. I have not executed completely as got trouble to get Term Plan. Now i am applying nonmedical term plan with AVIVA ROP for 30 Lac amount. Considering i have short time whenever i came to india and so only started MIP & MF as per my two main goal. Child Education & Child School Admission after 3 Year.
        Retirement planning Also need to be executed but not yet started as i have some immediate /liquid liability for next 6 months..

        Very Frankly telling you one thing that there is nothing rocket science thing that i have seen by hiring planner ( specially after gone through this JAGOINVESTOR blog site. )

        charges cant disclose herewith. if anyone need to know, can mail me privately.

        keep sharing

        1. Jig

          Great , the most important thing in the whole exercise is TAKING ACTION , which you are doing . good to know that you are satisfied with your planner , it happens rarely , make sure you stick with him and trust him , but also keep learning yourself so that you understand every bit of it .


          1. Jig says:

            All cause of You my Dear Frd,

            My wife also started reading these blogs not only as i have asked her but she found something interesting stories here. well she is taking a week sometimes to finish one blog 🙂 but thats fine for me:):)

            Keep Sharing and Growing….


  13. Dr Firoz says:

    as usual very innovative

    1. Dr Firoz

      Thanks , did you complete the exercise given at the end of the post ? What were your conclusions !


  14. Mohan Kishor says:

    Great article Manish ji,

    its very funny and informative….. by the way you have excellent writting skills along with your Financial acumen. Keep it up.

    I want you to post more articles on Term Insurance in this (comic) way to enlighten people.
    recently after I started reading your blogs, I asked one of my colleagues how much insurance he has, he replied that he has 60k of insurance per year……..
    I forwarded him the links to your blog. Hope he read it…


    1. Mohan

      60k insurance is so less ! . Ask him to read our blog and mail us incase he wants to understand things in detail


  15. Hemant says:

    What an idea Sir Ji.

    It’s Awesome.

    1. Hemant

      Knowledge is knowledge without humour , knowledge is interesting knowledge with humour 🙂


  16. Rakesh says:


    Excellent post, very well documented.
    Keep it up.
    BTW.. you are leading the race for the best blog.
    Just voted, people keep voting………..


    1. Rakesh

      Thanks for voting . feels good .. it will be win of all readers incase I end up at top 🙂

      Did you complete the mirror exercise ?


  17. Sohil says:

    First was in tax saver one.But from this year start i am moving into informed investor.And i agree i was in pissed off too late last year and was busy cribbing about shares sold 2-4 rupee less etc..lolz

    1. Sohil

      haha .. good you shared that , we often spend a lot of our time in things which actually matter very less . Rather we can focus our energy on better things. I am sure you have identified them 🙂

      Did you do the mirror exercise , I would be interested in learning what you thought about it ? Did you liked it ?


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