January 24, 2009

Review of Jeevan Astha Collections

Few days back I had talked about “why an investor should avoid Jeevan Astha Policy”

But looks like Indians have developed unshakable belief and trust in these companies. Let us see some statistics about the policy.

review of jeevan astha collection

A report from Economic times (Thursday, 22nd Jan 2009) says

“Collections for the policy which closed on Wednesday is expected to cross Rs.8,000 Crore. Some insiders say that collection could go even higher. Although the corporation had said that it targeted collections of Rs.25,000 Crore this was seen as a marketing gimmick not a real target.

– A sports person is understood to have put Rs.35 crores.
– A leading Film actor has invested Rs.8 Crores.
– A little known business family has invested Rs.50 Crores.
– Insiders day that over thousand of policies are over Rs.1 crore plus.

The policy has helped to bring LIC’s flagging mark ship back on the track and has enabled several offices in metro centers to achieve there targets for whole year.”

Despite the success the scheme has some limitations. Jeevan Astha is more of a bond and less of an insurance policy. Although the sum insured is five times the premium in its first year, the cover declines to 2 times in the second year. Smaller investor who were not all that savvy in reading the fine prints were mis-sold the policy promising returns of 10%.

My comments :

Goodwill and trust is the biggest thing, especially in country in India where people are not not much educated and can not take much informed decisions.

I can imagine SBI failing or running with public money, but not LIC (pun intended). That’s the kind of faith and trust in India. Which is fatal.

It may make sense for a filmstar or a sportsperson or a big business family to put there money in this kind of Policy, because there 10 crores will become 20 crores in 10 years (10 crores in 10 years is the return), and I am sure even if that is 7% CAGR return, its a good return for them as 10 crores is a big money. But we have to see it as a small investor point of view and goals.

A small investor who invests 10,000 or 50,000 in it and get double of his money after 10 years.

I am not sure if he is getting any return at all when you consider 6-7% of inflation. He is just getting his capital back with almost same purchasing power.

I come from a very small town in UP and I am sure that it represents India when you see per capital income, education level and living standard. And people there are not ready to hear anything other than LIC policies and FD’s of SBI or some other nationalized bank, will a small percentage having heard of Mutual funds or ULIPS even term insurance etc.

This is the story of India.

When millions of uninformed and unrealistic investors come together and put there small money together in these kind of polices, its bound to generate thousands of Crores of Rupees.

But I am sure of one thing, who ever invested in these kind of policies will get guaranteed returns, but I am not sure if he will get guaranteed and benefit for there investments when you take it for 10 yrs period. People investing there money in this policy are going to double there money in 10 years to buy something which will more than double in price in 10 years.

Fear is an excellent thing to take advantage of, when financial markets are down heavily and thing are looking bleak in short term, Anything with guaranteed “tag” will act like a magnet to hard earned money.

I am happy to not invest in anything like this and do not want my money to double in 10 years.

Jago Investor, ab to Jago !!!

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14 years ago

same here manish, reading blog by blog…next weekend probably will enter the archives further to enlighten myself more

Manish Chauhan
Manish Chauhan
15 years ago

Thanks Seeji

Keep visiting the blog … We have more things for you all .


15 years ago

Amazing blog buddy.. i am happy i stumbled on your blog…. i am reading all your posts one by one… keep it up

Manish Chauhan
Manish Chauhan
15 years ago


Yes you are correct , you are talking about the features , not how one scores over the other .

Just because Life insurance pays more than what we have paid them does not make them a great product . Dont think in a way that you profit much by getting more than what you paid in case of death .

People think that these Endowment policy and products like Jeevan Astha pays them on Death also , and on survival also , They are not able to see where they are loosing . You are loosing on the fact that you are not getting value for your money .

You can create much better deal using the same money and combining MF and term Insurance .

Think about that , If you still dont understand or not convinced , I am ready to take this conversation on a bigger scale and explain again .

Please leave you name while commenting , that helps me to know my Readers well .


15 years ago

You are mistaking Life Insurance with the Bank Deposit.In case of death life insurance gives the total sum assured irrespective of the amount paid by you. But in case of this type of uncertainities Bank will give only the amount plus the interest. When you buy insurance policy please keep this in mind.