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Should I do SIP in this bull market ?

I have just started my investment journey. Recently started sip in 3 mutual funds. I know they say time in the market is more important than timing the market. But knowing that Sensex is at all time high, whatever I buy now will not give me a good return. In the long run, these units which I am buying now will lower my return.

Is my way of thinking wrong? If it is wrong, then where should I invest in a bull market then?

My investment horizon is ~15 year

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