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Why my bank executives (India) are suggesting (insisting) me to buy ULIPs over PPF and ELSS?

Hi,

Today I visited my bank (ICICI) to open PPF account. Instead of giving more info about opening a PPF account, the bank executive asked me why do you want to open PPF account.

When I told him that it’s for long-term investment and tax benefit both, she insisted for ULIPs and told that ULIPs are better than PPF and ELSS. I told her that I don’t want ULIPs because I want to keep insurance and investments separate. She started explaining how ULIPs are better and giving higher returns than ELSS. She also said that the expenses have been reduced on ULIPs. Is it so?

I want a genuine answer on this.

Thanks,

Avadhut

My question is –

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