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Why do Retail Investors are always out of the Markets?

I watch the business news channels quite frequently (for entertainment, of course). It always surprises me when the anchors and the experts say that the Retail Investors have not participated or joined in. When the markets are rising, they (retail investors) remain on the sidelines since they have missed the bus. When the markets are falling, they, again, remain on the sidelines for fear of losing money in such a bad environement, etc.

Is there a remedy for that? Why do retail investors do that? And is this an Indian phenomenon or is it worldwide?

Please share your thoughts.

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