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Which brands should I look at for buying online life insurance term plan ?

sir,

i am planing to buy a online term plan life insurance from bharti axa. for a sum assured of Rs.10000000. should i go with it as it is one of the cheapest available. or should i look towards other brands such as icici or sbi life which are almost costing double.

please tell me what are risk attached with bharti axa life insurance in comparission to others.

on my side I have seen claim settelment ratio of various companies of which bharti axa is at 89.5% for 2013 which is very close to icici and sbilife.

please suggest with your expert comments

thanking you in anticipation!

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