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Portfolio Building

Hi,
I have come across many people who don’t give much effort and time in building a good portfolio but they try to copy their friends and relatives or others. I was wondering is there any golden rule to build a protfolio which can give you good retruns. On one of the site, I read that one can adjust the risk and return part and can obtain good returns. Well, I read the article but could not understand it fully. I am posting the link here so that you people can read and provide me the zest.

http://www.tflguide.com/2011/06/secret-of-achieving-high-returns.html

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