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Mutual fund dividend payout option: A gimmick?

Why do mutual-funds have dividend-payout-option? Why not just have the growth-option?

I have heard the argument about getting to see the ‘colour of money’ on a periodic basis in dividend-payout-option. However, if that is the intention, one can get it as well by selling a certain number of units from growth-plan.

While selling X-units from a growth-plan, the investor is in complete control about how much money (s)he wants to realize. In a dividend-payout-option, the investor is at complete mercy of the AMC regarding the quantum of dividend-declared.

I do want to know the rationale of investing in dividend-payout-option of mutual-funds.

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