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How different is “Direct” option in Mutual Funds

I am investing in HDFC/Franklin/Quantum AMCs since last 2 yrs as direct investment to AMC.
Now from Jan 2013 i got the mail and my SIPs amount is started investing in same funds of same AMCs but written with DIRECT.

My query is how the expense ratio will be differ from my earlier investment to current invesment .
For me i have started investment only DIRECT with AMC since begining. so why i am getting different fund names ( written with DIRECT )in my STATEMENT.

Thanks
Jig

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